Professional Certificate in Internet Marketing
2 weeks / 7 Modules
Internet marketing is just what it sounds like: using the Internet to leverage your marketing strategy so that your company flourishes. If you are going to have an Internet marketing strategy, you need to be ready to establish or expand your digital presence and reach. First of all, it is important to understand how to market online and how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts.
This course touches on the definition of Internet marketing, how to create a marketing plan and extend influence, e-mail marketing, search engine optimization and online advertising.
Learn how to:
- Determine how your Internet marketing strategy fits with your overall marketing plan
- Apply techniques to influence and engage your target market
- Weigh the value of using a distribution service for e-mail marketing campaigns
- Get started with search engine optimization
- Use online advertising to boost your marketing results
- Adjust your Internet marketing plan based on metrics and reporting
Key Features of the Course
This course comes with lessons consisting of text, interactive cards and a quiz.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.
- Module One: Pre-Assignment.
- Module Two: What is Internet Marketing?
- Module Three: Creating an Internet Marketing Plan
- Module Four: Extending Your Influence
- Module Five: E-mail Marketing
- Module Six: Search Engine Optimization (SEO)
- Module Seven: Advertising Online
Why Study at LEXED?
Flexible Learning Option
Using our state of the art learning management system, you have the advantage of studying with us without leaving your country and still attain world class qualification from the comforts of your home or office.
Self Paced Learning
Our programmes are flexible enough to accommodate your pace. This implies that the faster you submit your assignments the faster you graduate and get your qualification.
Globally Accepted Certificate
The curriculum and content of our Professional Certificate Courses have been independently verified and found to conform to globally accepted Continuous Professional Development (CPD) standards and guidelines.
Dedicated Learner Support
You are assigned a dedicated learner support at the commencement of your programme. You also have access to a 24/7 comprehensive support via the student dashboard in form of live chat support or email.