£449
The Global Executive Programme in Strategic Marketing’s aim is to equip learners with the skills and knowledge they need to understand how marketing and branding work together with strategic decision-making to keep companies competitive.
You’ll learn about marketing, branding, consumer behaviour, and digital communication management through an integrated approach of theory. Learners’ strategic marketing management, consumer behaviour, and branding skills, as well as their ability to focus on the requirements of implementing an organization’s strategy will be enhanced by completing this course.
The Global Executive Programme in Strategic Marketing is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. You do not require any previous marketing experience to benefit from this programme. It is suitable to a wide range of professionals, but will greatly benefit:
The Global Executive Programme in Strategic Marketing is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. You do not require any previous marketing experience to benefit from this programme. It is suitable to a wide range of professionals, but will greatly benefit:
The goal of this unit is help learners gain a better grasp of the possible impact of emerging contemporary marketing issues. You’ll also construct a practical marketing plan by learning marketing ideas and theories in a variety of situations, including entrepreneurial start-ups, industrial manufacturers, and multinational brands.
This unit aims to develop learners’ understanding of the theoretical and practical understanding of processes and factors that influence consumer behaviour. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications.
This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The unit examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises. This module teaches you a range of state-of-the art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.
This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.
The London Executive Education UK will award the Certificate to learners who successfully complete the online Global Executive Programme in Strategic Marketing.
This course does not have any specific prerequisites. However, learners are expeced to have basic understanding of English Language
LEXED adopts the generally accepted Continuous Professional Development (CPD) standard in designing its executive programmes, course structure, delivery mode and content. The GEP in Strategic Marketing has been independently assessed to meet the CPD criteria.
The London Executive Education UK will award the Certificate to learners who successfully complete the online Global Executive Programme in Strategic Marketing.
This course does not have any specific prerequisites. However, learners are expeced to have basic understanding of English Language
LEXED has adopted the generally accepted Continuous Professional Development (CPD) standards in designing the course structure, delivery mode and content and it has been independently assessed to meet the CPD criteria. The GEP in Strategic Marketing has been independently assessed to meet the CPD criteria.
Do you know that you can now spread the course fee over 3 monthly instalments? Let us show you how!
Using our state of the art learning management system, you have the advantage of studying with us without leaving your country and still attain world class qualification from the comforts of your home or office.
Our programmes are flexible enough to accommodate your pace. This implies that the faster you submit your assignments the faster you graduate and get your qualification.
Our diploma courses have been accredited by OTHM and conforms with the Regulated Qualification Framework (RQF). Our Top - Up qualifications are delivered and awarded by highly rated Universities in the UK
You are assigned a dedicated tutor at the commencement of your programme. You also have access to a 24/7 comprehensive support via the student dashboard in form of downloadable online study materials, live chat support or email.