fbpx
  • Home
  • About Us
  • Programmes
    • Master and Diploma Courses
    • Global Executive Programmes
    • Professional Certificate Programmes
    • Advanced Specialist Courses
  • Contact
  • Partner with us
  • MBA Top-Up
  • Home
  • About Us
  • Programmes
    • Master and Diploma Courses
    • Global Executive Programmes
    • Professional Certificate Programmes
    • Advanced Specialist Courses
  • Contact
  • Partner with us
  • MBA Top-Up
eCampus Login
  • Home
  • About Us
  • Programmes
    • Master and Diploma Courses
    • Global Executive Programmes
    • Professional Certificate Programmes
    • Advanced Specialist Courses
  • Contact
  • Partner with us
  • MBA Top-Up
ENQUIRE NOW
Postgraduate Diploma in Accounting & Finance - RQF

Global Executive Programme in Strategic Marketing

£449

  • Online
  • 12 Weeks

£449

Online

12 Weeks

Enrol Now
Overview

The Global Executive Programme in Strategic Marketing’s aim is to equip learners with the skills and knowledge they need to understand how marketing and branding work together with strategic decision-making to keep companies competitive.

You’ll learn about marketing, branding, consumer behaviour, and digital communication management through an integrated approach of theory. Learners’ strategic marketing management, consumer behaviour, and branding skills, as well as their ability to focus on the requirements of implementing an organization’s strategy will be enhanced by completing this course.

Key Features of the Programme

Key Features of the Programme

  • 100% Online
  • 12 Weeks Program Duration
  • Dedicated learner support
  • Designed for busy and working Professionals
  • No Exam. The Assessment is done via Submission of Assignments
  • Comprehensive study material and e-library support available at no additional cost.

Who is the Global Executive Programme for?

The Global Executive Programme in Strategic Marketing is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. You do not require any previous marketing experience to benefit from this programme. It is suitable to a wide range of professionals, but will greatly benefit:

  1. Marketing Professionals
  2. Public Relations Practitioners
  3. Marketing Managers
  4. Sales Managers
  5. Brand Managers
  6. Business Owners
Enrol now
  • 100% Online
  • 12 Weeks Program Duration
  • Dedicated learner support
  • Designed for busy and working Professionals
  • No Exam. The Assessment is done via Submission of Assignments
  • Comprehensive study material and e-library support available at no additional cost.

Who can Enrol?

The Global Executive Programme in Strategic Marketing is for anyone who desires to expand their expertise in marketing best practices, policies and procedures. You do not require any previous marketing experience to benefit from this programme. It is suitable to a wide range of professionals, but will greatly benefit:

  1. Marketing Professionals
  2. Public Relations Practitioners
  3. Marketing Managers
  4. Sales Managers
  5. Brand Managers
  6. Business Owners

4 Modules

1. Contemporary Issues and Principles of Marketing
2. Consumer Behaviour and Market Communications
3. Digital and Social Media Marketing
4. Strategic Brand Management
1. Contemporary Issues and Principles of Marketing

The goal of this unit is help learners gain a better grasp of the possible impact of emerging contemporary marketing issues. You’ll also construct a practical marketing plan by learning marketing ideas and theories in a variety of situations, including entrepreneurial start-ups, industrial manufacturers, and multinational brands.

2. Consumer Behaviour and Market Communications

This unit aims to develop learners’ understanding of the theoretical and practical understanding of processes and factors that influence consumer behaviour. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications.

3. Digital and Social Media Marketing

This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The unit examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises. This module teaches you a range of state-of-the art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.

4. Strategic Brand Management

This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective. The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. the learners will also important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.

Certificate

The London Executive Education UK will award the Certificate to learners who successfully complete the online Global Executive Programme in Strategic Marketing.

Entry Requirements

This course does not have any specific prerequisites. However, learners are expeced to have basic understanding of English Language

Accreditation

LEXED adopts the generally accepted Continuous Professional Development (CPD) standard in designing its executive programmes, course structure, delivery mode and content. The GEP in Strategic Marketing has been independently assessed to meet the CPD criteria.

Certificate

The London Executive Education UK will award the Certificate to learners who successfully complete the online Global Executive Programme in Strategic Marketing.

Entry Requirements

This course does not have any specific prerequisites. However, learners are expeced to have basic understanding of English Language

Accreditation

LEXED has adopted the generally accepted Continuous Professional Development (CPD) standards in designing the course structure, delivery mode and content and it has been independently assessed to meet the CPD criteria. The GEP in Strategic Marketing has been independently assessed to meet the CPD criteria.

Apply Now

Do you know that you can now spread the course fee over 3 monthly instalments? Let us show you how!

Speak to our Academic Advisors

Why Study with us?

Flexible Learning Option

Using our state of the art learning management system, you have the advantage of studying with us without leaving your country and still attain world class qualification from the comforts of your home or office.

Self Paced Learning

Our programmes are flexible enough to accommodate your pace. This implies that the faster you submit your assignments the faster you graduate and get your qualification.

Globally Accepted Qualifications

Our diploma courses have been accredited by OTHM and conforms with the Regulated Qualification Framework (RQF). Our Top - Up qualifications are delivered and awarded by highly rated Universities in the UK

Dedicated Tutor Support

You are assigned a dedicated tutor at the commencement of your programme. You also have access to a 24/7 comprehensive support via the student dashboard in form of downloadable online study materials, live chat support or email.

Explore other Global Executive Programmes


G.E.P in Supply Chain Management

12 Weeks - £449

G.E.P in Strategic Business Management

12 Weeks - £449

G.E.P in Risk Management

12 Weeks - £449

G.E.P. in Human Resource Management

12 Weeks - £499

View All Courses

Earn an Accredited and Globally Accepted British Qualification

All PG-Diploma

OTHM Postgraduate Diploma in Accounting and Finance (RQF)

6 Months - £1,600

OTHM Postgraduate Diploma in Project Management (RQF)

6 Months - £1,600

OTHM Postgraduate Diploma in Human Resource Management (RQF)

6 Months - £1,600

OTHM Postgraduate Diploma in Strategic Management & Leadership (RQF)

6 Months - £1,600

View All Courses
Accredited and Globally Accepted British Qualifications
0.5 k+
Happy Learners
15 +
University TOP-UP OPTIONS
0 %
Satisfaction

Success Stories from our Students

One thing that impressed me most about this program is the level of support I received from my assigned tutor. Excellent support and lightning fast response to all my queries
James P.
James P.
I have just completed a the MBA pathway and aquired the 120 Credits needed for the MBA top-up. I am truly impressed and 100% satisfied with the program and level of support received. The online learning portal and course materials exceeded my expectations
Anne C.
Anne C.
The online learning platform made the learning so interactive as I could contact my tutors and receive prompt feedback on my assignments. I was able to complete the program on time too. Awesome Learning Experience!
Oladimeji O.
Oladimeji O.
Previous
Next

Get qualified and accelerate your career in 6 Months!

Diploma Courses

Level 4 Diploma in Business Management
Level 5 Diploma in Business Management
Level 7 Diploma in Strategic Management & Leadership
Level 7 Diploma in Human Resource Management
Level 7 Diploma in Accounting and Finance

Useful Links

MBA Top-Up
Global Executive Programmes
Postgraduate Diploma Courses

Masters Programmes

MA - Human Resource Management
MBA - Masters in Business Administration
MSc Accounting and Finance
MSc Accounting and Finance (Pathway)
MA - Human Resource Management (Pathway)
MBA - Masters in Business Administration (Pathway)

Undergraduate Programmes

BA (Hons) Business Management

Contact

2 Frederick Street
Kings Cross, London
WC1X 0ND, United Kingdom
info@lexed.uk
+44 204 513 6313
WhatsApp: +44 744 8758 649
Facebook-f Twitter Linkedin-in Instagram
Copyright © 2023