Professional Certificate in Media and Public Relations
2 weeks / 10 Modules
Media and public relations are the most successful method of communicating your value to those around you and effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people know you and offer opportunities. This course will provide you with practical and hands-on tools that will give you a skillset in dealing with the media and the public and you will learn how to manage effectively your image and value by forming solid networks through strategic communication planning. This course touches on networking, “meet and greet” opportunities, dressing, writing, goal setting, media relations, issues and crisis communication planning, employee communication.
At the end of this course you will be able to:
- Network for success
- Manage “Meet and Greet” opportunities
- Dress for success
- Write effectively
- Set your goals
- Manage media relations
- Plan issue and crisis communication
- Use social media
- Deliver effective employee communication
Key Features of the Course
This course comes with lessons consisting of text, interactive cards and a quiz.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.
- Lesson 1: Networking for Success
- Lesson 2: The Meet and Greet
- Lesson 3: Dressing for Success
- Lesson 4: Writing
- Lesson 5: Setting Goals
- Lesson 6: Media Relations
- Lesson 7: Communication Planning
- Lesson 8: Social Media (The PR Toolkit)
- Lesson 9: Employee Communications
- Lesson 10: Download Course Curriculum
Why Study at LEXED?
Flexible Learning Option
Using our state of the art learning management system, you have the advantage of studying with us without leaving your country and still attain world class qualification from the comforts of your home or office.
Self Paced Learning
Our programmes are flexible enough to accommodate your pace. This implies that the faster you submit your assignments the faster you graduate and get your qualification.
Globally Accepted Certificate
The curriculum and content of our Professional Certificate Courses have been independently verified and found to conform to globally accepted Continuous Professional Development (CPD) standards and guidelines.
Dedicated Learner Support
You are assigned a dedicated learner support at the commencement of your programme. You also have access to a 24/7 comprehensive support via the student dashboard in form of live chat support or email.